Country music star Jelly Roll has once again partnered with HEYDUDE to release a fresh, limited-edition sneaker — and it’s a must-have for fans, sneakerheads, and tattoo enthusiasts alike.
The Jelly Roll Suede Debossed Wally, unveiled on March 18, brings his powerful tattoo art to life in a sleek, black suede silhouette that is already flying off shelves. So, if you’re hoping to add these to your collection, you’ll want to act fast because sizes are selling out in record time.

This second collaboration between the country star and HEYDUDE follows the massive success of their first drop, which sold out in less than a minute. But the Wally is even more intricate, blending his personal tattoos with HEYDUDE’s signature comfort. It’s a perfect combination of art, heart, and soul (very Jelly Roll).
The new Wally design is a true testament to Jelly Roll’s authenticity and individuality, incorporating black suede with detailed “tattoo” debossing. Notable designs from his body art make their way onto the shoe, including his son’s name “Noah” and a skull with a crown — symbols that also pay tribute to the cover art of his album, Beautifully Broken.
But that’s not all. Fans of the artist will recognize his iconic broken chains tattoo, a symbol of redemption, second chances, and personal growth. This powerful design, which holds deep meaning for Jelly Roll and his journey, also makes its way to the shoes, embodying the themes of self-belief, faith, and family that have always been part of his narrative.

“I love that this symbol is on the shoes. It’s Jelly Roll all over the shoes—redemption, second chances, self-belief, faith, family,” Jelly Roll told People magazine. “I stand on everything I stand for when I wear these shoes.”
In addition to the tattoo-inspired designs, the Jelly Roll Wally is built with the signature comfort that HEYDUDE is known for. Featuring an easy-on lacing system, an ultralight midsole with marble printing, and co-branding on the insole, these shoes aren’t just a statement piece, they’re also incredibly comfortable.

The monochromatic black design makes them versatile enough to pair with anything, while the debossed tattoos add a unique, personal touch that resonates with Jelly Roll’s fans and sneakerheads. Plus, with a price tag of just $84.99, it’s clear these shoes offer both style and value.
As with the first collaboration, demand is sky-high for the Wally, and several sizes are already sold out. To ensure everyone has a fair chance at snagging a pair, HEYDUDE is limiting sales to three shoes per customer. The shoes are available in men’s sizes 4 through 15, with women’s sizes being two sizes smaller (for example, a women’s size 9 is a men’s size 7).
You can snag a pair of the Jelly Roll Wally from HEYDUDE.com. Plus, check out other sales and deals on clothing, shoes, and accessories.
The post Jelly Roll and HEYDUDE Just Dropped a New Limited-Edition Tattoo-Inspired Shoe appeared first on The Real Deal by RetailMeNot.