If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Though May 11 — the date Mother’s Day falls on this year — might seem lightyears away, don’t grow too complacent and make the all-too-common mistake of forgetting to secure Mom, or the mother figure in your life, a gift until the very last moment. Indeed, right alongside that spring cleaning and tax filing that you’ll soon be doing, flex just how organized and efficient you are by purchasing her a token of appreciation right now and thereby getting ahead of the perennial shopping frenzy that happens before this mega-holiday. Allow us to introduce the ideal way to express your gratitude for everything your mom has done: the continuation of LoveShackFancy’s collaboration with 1-800-Flowers, released today and now featuring Magnificent Roses in four endlessly feminine shades that will make her feel like the luckiest woman on earth.
Last summer, when LoveShackFancy’s first collection with 1-800-Flowers dropped, it did so to the tune of an almost-instant depletion in inventory — with about 70 percent of shoppers being totally new to the brand, according to the US-based flower delivery giant. The dreamy partnership featured farm-fresh roses in vases adorned with LoveShackFancy’s vintage-inspired floral illustrations and girly pastels; a mixed bouquet where white roses were elevated via Peruvian lilies and other life-affirming touches; and buttercream-frosted cookies in a LoveShackFancy-designed tin.
While you can still shop the aforementioned bestsellers from both brands, LoveShackFancy’s latest endeavor with 1-800-Flowers is a way to make your giftee’s happy memories and good feelings last longer… much longer. This Mother’s Day, you can surprise your mom with the four-piece collection of LoveShackFancy Preserved Magnificent Roses at 1-800-Flowers. An exclusive at the floral company, Magnificent Roses aren’t your average floral arrangement. Instead, they’re made of only the most perfectly shaped real blooms that go through a special preservation process to makes them last — in all their vibrant, fragrant glory — for up to a year. That’s a year of your mom waking up to a delight on her nightstand, or else walking into the kitchen for morning coffee and getting a reminder that you are her favorite child.
The new Magnificent Roses collection at 1-800-Flowers is made of four distinct bouquets, each with a hatbox-like container dolled up in LoveShackFancy’s feminine-as-can-be prints.
Courtesy 1-800-Flowers
1-800-Flowers’ original range of Magnificent Roses comes in hatbox-style containers that can be repurposed after a year has gone by, but their color schemes extend only to a classy black and white, with artful bows that match the hue of the blossoms inside. LoveShackFancy, seeing an opportunity for more vividness and whimsy, is now treating customers to flower containers in its own beloved and signature designs — including the purple-powered Happy Thoughts print; the blue-and-white Ever-Blooming Rosette print; the Blooming Heirloom print in pink and green; and, finally, the Ribbon Rosa Flora print, which puts pink in conversation with a creamy ivory.
The LoveShackFancy Pretty in Pink Preserved Magnificent Roses resting next to a tin of Pretty in Pink Cookies and Pretty in Pink Roses from the brand’s previous collaboration with 1-800-Flowers.
Courtesy 1-800-Flowers
This kind of fit-for-spring collection is very much in alignment with LoveShackFancy’s overall ethos and sensibility. Founded in 2013 by stylist and designer Rebecca Hessel Cohen, the NYC-based lifestyle brand has since then grown into a global powerhouse whose aesthetic is, in a nutshell, an explosion of lace, ruffles, bows, pastels, and, of course, flowers. Vintage inspiration and maximalism are guiding principles for Hessel Cohen, who sells cult-favorite apparel, home goods, and accessories on LoveShackFancy’s site and in-store but is also a fan of extending her cheerful, full-of-life style to other brands. Past collaborations involved a line of darling hair essentials with Goody and Wet Brush; not one but two launches with Stanley (once in the summertime and once prior to the holidays, for which LoveShackFancy updated the TikTok-viral Quenchers by enveloping them in softer-than-soft blues and pinks, with little bows dotting the straws); an assortment of mouthwatering confections with Dylan’s Candy Bar; and beyond.
As for 1-800-Flowers, which got its start all the way back in 1976 as a flower shop in Manhattan, the key is being there for customers’ biggest celebrations in life while making them unforgettable. And what could be more unforgettable than receiving a luxury, carefully curated tub of roses at your doorstep: an aromatic symbol of how eternally and deeply you are loved?
Hessel Cohen, perhaps, puts it best: “It’s no secret that at LoveShackFancy, we adore two things: love and roses,” she says, per a press release. “So collaborating with 1-800-Flowers to create this stunning preserved bouquet has been a dream come true — because with these flowers, both are everlasting.”
Shop the LoveShackFancy x 1-800-Flowers Magnificent Roses Collection
LoveShackFancy Love In Bloom Preserved Magnificent Roses
Price upon publish date of this article: $200
LoveShackFancy Sugar Plum Preserved Magnificent Roses
Price upon publish date of this article: $200
LoveShackFancy Fairytale Forever Preserved Magnificent Roses
Price upon publish date of this article: $200
LoveShackFancy Pretty in Pink Preserved Magnificent Roses
Price upon publish date of this article: $200
Why Trust WWD
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on trending collaborations and seasonal product releases.
