Selenators and cookie connoisseurs, you might want to prepare your taste buds for this. Selena Gomez is teaming up with OREO, and the result is nothing short of a snack-time masterpiece. That’s right, the pop icon, actress, and Rare Beauty mogul has officially stepped into the cookie game, and her debut flavor is serving up a delicious blend of nostalgia, comfort, and serious horchata vibes.
Think this is another regular cookie collab? Think again. Selena poured her heart (and her childhood cravings) into every detail of this creation, and the flavor is pure magic. Inspired by her favorite childhood drink, horchata, each cookie is made with a sweet-and-spiced swirl of goodness: a chocolate and cinnamon creme layer stacked on top of a creamy sweetened condensed milk filling, flecked with cinnamon sugar. All of this deliciousness is sandwiched by two chocolate cinnamon wafers. Sounds absolutely dunkable and devourable, right?
“Making my own OREO cookie was a lot of fun,” Selena said in a press release. “I grew up loving them, so being part of the process was a full-circle moment. I wanted it to feel comforting, with a bit of nostalgia from my childhood — and the cinnamon flavor gives it that horchata feel. I’m excited for my fans to try it!”
But, Selena didn’t stop at flavor. She also gave the iconic OREO cookie a full fan-centric makeover. Each pack features six unique embossments, including a musical note, fun symbols, and, of course, a special nod to her loyal fanbase with the word “Selenators” proudly stamped on a cookie.
And if you’re lucky, you might just unwrap the golden ticket of snackdom: a cookie with Selena’s actual signature etched into the creme. These autographed treats appear in about one in every three packs, making them not just a sweet bite, but a collectible for die-hard fans.
Mark your calendars: The Limited Edition Selena Gomez OREO Cookies will be available for presale in the U.S. starting on June 2 at www.OREO.com/UnwrapTheCollab (go, go, GO!).The OREO cookies will begin rolling out at retailers nationwide starting on June 9.
But heads up: this is a limited-edition release. Once they’re gone, they’re gone, so don’t sleep on it!
And it gets even better. This collab isn’t just about flavor — it’s about impact. A portion of the proceeds will support the Rare Impact Fund, Selena’s own mental health initiative launched in 2020. The fund is working to raise $100 million to expand access to mental health services and education for young people. So every bite you take is helping make the world a little bit brighter.
This isn’t the first time OREO has teamed up with a music superstar. Earlier this year, Post Malone released his own limited-edition cookie with the brand, featuring a unique mash-up of Golden and chocolate OREO wafers filled with a rich salted caramel and shortbread creme. Much like Selena’s collab, his cookies celebrated personal favorites and fan appeal, showing that OREO is fully embracing its playful side by letting artists remix the classic treat in their own flavorful ways.
Between the nostalgic flavor, fan-focused design, and support for a meaningful cause, the Selena Gomez OREO collab is everything a great snack should be: fun, flavorful, and full of heart. Whether you’re in it for the cinnamon-chocolate goodness, the signature cookie surprise, or just to celebrate one of your favorite stars in a new way, this is one sweet moment you won’t want to miss.
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