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Bella Hadid just wore a pair of $100 earrings from the cult-favorite brand Heaven Mayhem in a cheeky unboxing video on TikTok. The item she was promoting? Her fragrance brand Orebella’s Nightcap Deluxe Set, which comes in a striking red-and-gold keepsake box. Hadid’s own looks, however, were quintessential horse girl, and this comes as no surprise. In the clip, she also reps her sister Gigi Hadid’s brand, Guest in Residence, with a perfectly fitting Grizzly Bomber Jacket in Almond/Oatmeal — paired with jeans and a buckle that harkens back to a long-gone Wild West lifestyle.
The horse girl aesthetic is something Hadid is known for, thanks to her well-publicized devotion to equestrian sports (she recently secured the title of the National Cutting Horse Association’s 2024 Limited Age Event Rookie of the Year). The term, which took off this year on TikTok via hashtags like #equestrianstyle, represents a unique moment of cross-pollination between the world of cowboys and that of the bourgeoisie. On and off the runway, prominent elements have included no-brainers like cowboy boots and fringe as well as more surprising choices like rosettes (also known as prize ribbons). In her daily outfit choices, Hadid spearheads the aesthetic through bandana print button-ups, leather chaps, cowboy hats, and oversized belt buckles.
The Beverly Brown earrings from Heaven Mayhem, spotted in her latest TikTok, serve as a wisely chosen finishing touch on the model’s horse girl look. After all, their hammered gold plating and brown enamel exude a sense of elevated Americana and go seamlessly with brown- or tan-hued clothing items.
Hadid is by far not the only celebrity who wears (and loves!) pieces by Heaven Mayhem. By now synonymous with a kind of old money sensibility — punctuated by chunky gold statement studs, slim watches, and other minimalist, timeless essentials meant to elevate a modern capsule wardrobe — Heaven Mayhem’s offerings have been seen on everyone from Hailey Bieber to Nina Dobrev to Emily Ratajkowski.
Snagging the $100 Beverly Brown earrings for yourself is a given, but they can also make a marvelous gift for every fashion lover on your list this year. Don’t wait to shop this wardrobe must-have, and consider other Heaven Mayhem earring styles while you’re at it.
Heaven Mayhem Beverly Brown
Price upon publish date of this article: $100
More Heaven Mayhem Earrings to Shop
Heaven Mayhem Baby Knot Mixed
These are Heaven Mayhem’s bestselling earrings, which feature contrasting metals while being more lightweight than the bigger Mini Knot Gold model.
Price upon publish date of this article: $85
Heaven Mayhem Butter
Seen on Lori Harvey, these vintage-inspired earrings merge gold plating with cream enamel but are also available in black or burgundy. Their pointed oval silhouette is nothing if not classic.
Price upon publish date of this article: $110
Heaven Mayhem Tabi Gold
These 18k gold rippled stud earrings are well-loved, including by Rosie Huntington-Whiteley. Not a fan of the gold? There’s also a silver (and more affordable) option available.
Price upon publish date of this article: $105
Heaven Mayhem Ribbed Gold
Visual interest is provided by these earrings’ rectangle shape and ribbed indents. According to the brand, Sophia Richie Grainge is a fan (and who wouldn’t be?).
Price upon publish date of this article: $100
Heaven Mayhem Vase Gold
The asymmetrical nature of these beauts will make them your favorite purchase of the month. Hailey Bieber flaunted the gold versions herself, but you can also go with silver.
Price upon publish date of this article: $100
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on celebrity style.
