The entire month of June is a colorful, glitter-infused, rainbow-filled time of the year — thanks wholeheartedly to the celebration of gay, nonbinary, lesbian, bisexual, transgender and queer pride. No matter how you identify, everyone can support LGBTQIA+ communities today and always.
Over the last few decades, brands have made it their mission to support LGBTQIA+ communities by doing so much more than splashing rainbows and bling on their bestselling merchandise. They’re donating to LGBTQIA+ causes, charities and groups that are providing shelter to unhoused youths, education for mental health professionals, or a safe space for those who need it most.
When Did Pride Month Become a Thing?
The very first Pride march happened on June 28, 1970, to coincide with the one-year anniversary of the Stonewall Uprising, which is the catalyst for the modern LGBTQIA+ movement. Pride observances just sort of stumbled into June, and it’s stuck ever since.
So, dust off your party clothes, grab your rainbow tutu and shop these brands that are celebrating with cool gear — and that are massive supporters of the LGBTQIA+ communities all year.
2025 Pride Month Collections to Shop Now
You can shop pride merchandise from the Human Rights Campaign and learn more about how you can receive LGBTQIA+ support, or how to become an LGBTQIA+ ally through education, awareness and solidarity.
Abercrombie & Fitch Pride Collection
A&F has partnered with The Trevor Project to create an assortment of Pride-themed apparel, including throwback graphic T-shirts, cologne and sweatshirts, to name a few, along with styles for Abercrombie Kids. They’re donating $400,000 to The Trevor Project this year, regardless of sales, and thus far, have raised $5 million for the suicide prevention organization.
Sephora Pride Collection
Sephora celebrates diversity always by stocking their shelves with LGBTQIA+ beauty business owners, which includes Peace Out and JVN. This year for Pride, Sephora is partnering with Lady Gaga to give back to LGBTQIA+ communities. The brand will take $1 from every Haus Labs product sold and donate it to Lady Gaga’s Born This Way Foundation, which provides grants to grassroots organizations that provide mental health services, among other initiatives.
Target Pride Collection
Target‘s Pride collection is so good, the brand has made it available to shoppers year round. The line of clothes, home furnishings, and even products for pets, is extensive, incredibly colorful, and best of all, affordable.
The Phluid Project Pride Collection
The Phluid Project is a Queer-owned brand that launched in 2018. It sells gender-free apparel, accessories and beauty products to support the LGBTQIA+ community and works to “amplify voices that are underrepresented and underheard.” Their Pride Collection is available now.
Ulta Pride Collection
Ulta celebrates LGBTQIA+ communities during Pride Month — and always. Shop all the beauty brands that donate to GLAAD, The Trevor Project and more, plus the brands that are LGBTQIA+ owned. Ulta is also a supporter of the PFLAG organization.
Walmart Pride Collection
Whether you’re gearing up for a pride party or just want to show off, Walmart has you covered. The retailer’s pride merchandise includes party supplies, apparel, pet apparel and lots more that’s available every day.
Converse Pride Collection
The Converse Pride Collection, “Proud to Be,” features the coolest line of shoes, ranging from low-top Chuck Taylors with subtle foam rainbow liners to knee-high-top shoes with rainbow flames. Since its first Pride collection dropped in 2015, Converse has pledged and donated over $3 million to local, national and international organizations that serve LGBTQIA+ communities.
AE Pride Collection
American Eagle’s Pride Shop features a year-round pride collection in support of the LGBTQIA+ community. AE and Aerie continues to support the It Gets Better Project by donating $125,000 in grants to the organization, whose mission is to uplift and empower LGBTQ+ youth around the world.
Disney Pride Collection
Disney has released a small collection of Pride-themed merchandise created by allies and members of the LGBTQIA+ community, which includes products like mouse ears, apparel, pins, toys and more. Do know that Disney works with LGBTQIA+ organizations year-round, including The Trevor Project and the Los Angeles LGBT Center.
Under Armour Pride Collection
Under Armour’s United We Win collection celebrates all athletes — no matter who they love or what their pronouns are during throughout the year, not just Pride month.
Proceeds help fund year-round initiatives that support LGBTQ+ communities and other nonprofits so that every athlete has the opportunity to compete.
Petco Pride Collection
The annual Petco‘s adorable and fun pride collection for pets features gear to get your beloved pet in on the Pride action, including rainbow collars and pet beds, Pride-inspired apparel and much more.
NYX Pride Collection
NYX Makeup is giving fans the option to take the Allyship Training Quiz to get a 25% discount on their next order. The beauty brand has donated over $650,000 globally to a variety of charities, and have partnered with the Los Angeles LGBT Center to amplify support services for LGBTQIA+ folks and their families.
Baked by Melissa Pride Month
Baked by Melissa is celebrating Pride Month with a limited-edition, bite-sized Pride cupcakes made with fluffy rainbow cake, icing and topped off with sprinkles. The brand donates 10% of the net proceeds from their Pride cupcakes to The LGBT Community Center in New York City.
Williams Sonoma Pride Collection
Williams Sonoma’s Pride collection features everything from unique botanical rainbow wreaths to rainbow cookies and cooking tools.
Kohl’s Pride Collection
Kohl’s Pride collection is more robust than other collections we’ve mentioned, as it contains graphic tops, plush throws, pillows, candles and lots more. Plus, Kohl’s was recognized as one of Newsweek’s America’s Greatest Workplaces for LGBTQ+ 2023.
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