Move over, city chic and “baddie” style—the coastal grandmother aesthetic is here. Picture yourself in a sun-drenched kitchen overlooking the ocean, a fresh bowl of lemons on the counter, and the scent of sea salt in the air. The sartorial trend has taken hold of both fashion enthusiasts and interior design lovers alike. It draws inspiration from the effortlessly chic wardrobes and serene coastal homes of older women living along the shore. (Our retirement dreams have just been realized.) While the term might conjure images of seniors lounging in Nantucket, its latest interpretation is a more modern interpretation of classic, comfortable, and luxurious living—and one that transcends age and geography.
To capture the coastal grandmother aesthetic, think: crisp white shirts, loose linen pants, and cozy knitwear layered over sun-kissed shoulders. In this guide, we’ll explore how to capture the coastal grandmother aesthetic in your own wardrobe for that refined yet laid-back look.
So channel your inner Diane Keaton (circa Something’s Gotta Give) by reading on…
What Is the Coastal Grandmother Aesthetic?
Despite the name, you don’t have to be a grandmother to embody this style. It’s more about channeling an easy-breezy, elegant, and timeless look … that also happens to look like you’re at your summer home on a coastal getaway. If you’re in the coastal grandmother era, you are exuding, “I have fresh herbs in my garden and a house by the sea.” Consider it, coastal chic meets quiet luxury, with a dash of practical comfort.
Can Your Style Go “Coastal Grandmother” Even When You’re Not on Vacation?
The answer is yes! The coastal grandmother aesthetic isn’t limited to oceanside living or resort vacations. It’s a versatile style that translates nicely to everyday life, no matter where you are. The secret to pulling it off is in the mindset and the effortless sophistication of the look.
For example, even if you’re in the city, you can integrate relaxed linen pieces, classic white shirts, and cozy cable-knit sweaters into your daily outfits. These wardrobe staples might already be in your closet, and the best part is, they are timeless and universally flattering. This trend is about adaptability. It’s not about the location, it’s centered around embracing comfort while maintaining elegant.
So, while the aesthetic conjures up images of coastal retreats and leisurely brunches by the sea, the coastal grandmother style is all about a state of mind: slowing down, savoring life’s simple pleasures, and investing in quality, natural fabrics that feel good on the skin. So whether you’re running errands in a bustling city or working from home, the coastal grandmother look can be yours.
Key Pieces to Nail the Coastal Grandmother Aesthetic
Let’s get you started with the must-haves for this look:
Linen Everything
Linen is the hero of this aesthetic—airy, natural, and oh-so-chic. A gauzy linen shirt or a pair of flowy linen pants instantly says, “I spend my summers in Nantucket.” This breezy, billowy gauze shirt by Caslon runs large, so it’s perfect for your breezy look. It features a relaxed fit with a point collar and chest patch pocket, and is made of 100-percent cotton.
Loose Pants
Set aside your soft leggings and slim-fit denim. The coastal grandmother aesthetic begs for these relaxed-fit linen pants. They come in a variety of colors, though beige is our personal fave. They also feature an elastic waist and three functional pockets for easy, breezy wear. Their breathable, hypoallergenic, and naturally heat-regulating linen material is also wonderfully sustainable.
Wide-Brimmed Straw Hat
Not only does it protect your skin, but it also screams coastal cool. Look for hats that are floppy and a bit worn in—it’s all about that “I’ve had this for years” vibe. This chic wide brim straw hat is a polished yet carefree addition to your wardrobe that instantly elevates your vibe. Available in a natural color and designed to fit true to size, it adds effortless glam with its sophisticated silhouette.
Tote With Vacation Vibes
You’ll want a tote bag that is screaming you’re on vacation (even if you aren’t). Find a straw tote or a wicker basket bag to add the perfect natural texture to your coastal chic outfit. This waterproof caning tote from Mark & Graham is a retro-chic essential, crafted from durable faux caning that resists water and sand, so it won’t lose its shape even after a beach day. With enough space for your towel, book, and sunscreen (or farmers’ market haul), this lightweight, unlined tote is perfect for daily outings and spontaneous getaways.
Comfy Slip-On Shoes
Think espadrilles, slides, loafers, or classic white sneakers. Comfort is key, and these work whether you’re strolling along the shore or sipping your coffee in the garden. These Emmie H Band Sandals are perfect for capturing the coastal chic and comfy look thanks to their minimalist design and effortless elegance. The wide band style offers a relaxed, beachy vibe while still feeling polished. The neutral colors make them versatile enough to pair with any linen dress or breezy jumpsuit. You’ll also appreciate the cushioned footbed.
Sophisticated Jewelry
These Diana Knot Studs radiate timeless elegance and quiet luxury, blending classic sophistication with a modern sensibility. Inspired by Princess Diana and handcrafted with care, they symbolize strength, grace, and enduring style. Their refined gold finish makes them a perfect finishing touch for the coastal grandmother aesthetic, adding a subtle but powerful statement to any breezy, linen look.
Your Coastal Grandmother Aesthetic Checklist
Remember the following factors in order to nail this look:
- Quality over quantity: Invest in timeless pieces that last.
- Natural fabrics: Cotton, linen, and cashmere are your best friends.
- Relaxed fit: Nothing should feel tight or restricting.
- Layering: A sweater over the shoulders or a scarf can take your outfit to the next level.
Remember, the coastal grandmother aesthetic is more than just a style trend. It’s a lifestyle philosophy. Heading towards a body of water or city-bound? You can bring a bit of this breezy, refined magic regardless of where you are. So go ahead, pour yourself a spirtzer, slip into that linen shirt, and let the coastal grandmother vibes wash over you.
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