If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
In the years since their 2020 launch, Dieux’s under-eye patches have grown from the ultimate IYKYK beauty accessory to a certified hit, with a slew of limited-edition collaborations and stamps of approval from tastemakers like Hailey Bieber. The newest iteration of the brand’s eye masks, available now at Dieuxskin.com, aren’t just adorable — they’re also specially designed for pro-caliber makeup application.
The Limited-edition Winged Forever Eye Masks feature a feathery motif designed by Leslie Xia and come packaged in a hand-painted cloud-covered tin by Elisabeth Larson Koehler. But it’s the winged shape of the patches that’s set our hearts aflutter: Dieux opted for an exaggerated size that expertly contours to the lower lash line and outer corners of the eyes. This way, the masks create a guide for a super-clean eyeliner application while catching any fallout from powder eyeshadows, creating a stencil effect for flawless eye makeup.
Dieux Tattoo Forever Eye Mask
Price upon publish date of this article: $25
This is just another layer of added genius to Dieux’s Forever Eye Masks, which are made of medical-grade silicone and are endlessly reusable (though the artwork on the exterior of the masks may begin to fade after a year of use). The under-eye patches eschew single-use packaging and the wear-for-10-minutes-and-toss lifespan that most eye masks have, too, reducing waste and saving you money in the process.
Dieux’s new under-eye patches come packaged in a limited-edition tin with artwork by Elisabeth Larson Koehler. Captured with the Leica Q2 Camera.
WWD/Adam Mansuroglu
Rather than hydrogel material that’s soaked in a formula of active ingredients, Dieux’s under-eye patches work in tandem with your favorite eye cream or serum. Simply tap the formula onto your under eye area (I find that more is more with these oversized masks), then place the patches on top to seal in the formula for max benefits. I love how this allows me to tailor my under-eye treatment to my concerns of the moment; I’ll choose a caffeine-rich eye cream (SkinMedica’s is a favorite) if I’m dealing with dark circles and puffiness, or a hyaluronic acid eye serum to fight fine lines.
During testing, I was amazed at how well the patches adhere to skin over these emollient products. They stay put better than any single-use mask I’ve worn, and the newest iteration covers more real estate on my under-eye area to boot. I’m not one to do a heavy amount of eyeliner, however I do wear powder eyeshadow most days. Dieux’s under-eye patches are a new mandatory step in my getting-ready routine — cleaning up excess eyeshadow and deleting dark circles in one fell swoop.
Previous limited-edition collaborations with brands like Willie Norris Workshop have sold out quickly, and we’re already seeing hundreds of comments from eager shoppers on Dieux’s Instagram begging to get the masks ASAP. Hurry to shop them below before they’re gone for good.
Dieux Tattoo Forever Eye Mask
Price upon publish date of this article: $25
Why Trust WWD
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Meet the Author
Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she writes and edits beauty, fashion and lifestyle stories. She has over eight years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She keeps her finger on the pulse of all things related to beauty and wellness, as well as the latest shopping trends from brands like Dieux.
