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Memorial Day weekend has arrived, and with it, a flood of beauty sales worth clearing some space in your top shelf for. The holiday marks the unofficial start of summer, and this year’s Memorial Day beauty deals are ripe for refreshing your glam routine with discounts on editor-loved makeup, skin care essentials, and hair styling tools.
For 2025, Memorial Day beauty deals deliver across the board, ranging from drugstore staples like Neutrogena makeup wipes to high-end heroes like the Dyson Supersonic Nural Hair Dryer and Tom Ford’s Vanilla Sex perfume for women — all at up to 25 percent off. These sales are also the ideal time to give your beauty routine a seasonal refresh: Think curling irons for effortless beach waves, resurfacing body scrubs for smoother, glowier skin, and sheet masks designed to have you radiant for your next rooftop fête or wedding weekend.
Top Memorial Day Beauty Deals 2025
Of course, with so many promos hitting your inbox, sorting out what’s worth the spend can turn into a full-time job. That’s why we’ve curated the best Memorial Day beauty deals of 2025 — the ones worth your time, your budget, and precious real estate on your bathroom shelf. We focused on high-impact markdowns, brands that rarely go on sale, and products that have been tested and vetted by WWD Shop editors.
Whether you’re shopping travel-friendly finds or elevated staples to overhaul your skin care lineup, these are the can’t-miss discounts to shop before the weekend’s over. Interested in more deals? Check out our guide to the best Memorial Day fashion deals and sneaker sales.
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Neutrogena Makeup Remover Wipes
These soft makeup-removing wipes are soaked in a soap-free solution containing micelles and emollients that gently erase face sunscreens, full-coverage foundations, and even waterproof eyeliner. Pro tip: Keep a pack in your nightstand, and you’ll never have an excuse to sleep in your makeup again.
Price upon publish date of this article: $9.97
Dyson Limited Edition Supersonic Nural Hair Dryer
Dyson hair tools are only marked down a few times a year, so don’t miss this opportunity to nab the sensitive scalp-friendly Supersonic Nural hair dryer for $100 off. WWD Shop contributor Claire Sullivan loves to use the included bowl diffuser to set soft waves.
Price upon publish date of this article: $399.99
Tree Hut Vanilla Shea Sugar Exfoliating and Hydrating Body Scrub
This affordable body scrub is a top Amazon beauty find — racking up well over 120,000 five-star reviews. We consider it a summer beauty staple for sloughing off dead skin before hitting the beach, and to prep skin for flawless faux tanner application.
Price upon publish date of this article: $7.97
Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk Original
Few lipsticks hold a candle to Charlotte Tilbury’s Pillow Talk pink. After years of testing pink lipsticks, this shade is one of the few that our editors always come back to for its super flattering tone that always makes lips look natural-yet-defined in photos.
Price upon publish date of this article: $28
Bioré UV Aqua Rich Daily Hydrating Facial Moisturizer with SPF 50
There’s one rule that no one’s exempt from come summer: Wear sunscreen every day. That’s something you’ll look forward to when you have this acne-safe SPF from Bioré on hand — it feels more like a great gel moisturizer than a true facial sunscreen.
Price upon publish date of this article: $13.59
Colourpop Stone Cold Face & Eye Brush Set
Upgrade your glam game with a fresh set of makeup brushes. This kit from Colourpop comes with a whopping 15 brushes for the face and eyes, plus a roll for easy storage.
Price upon publish date of this article: $29.25
Morphe 9M Midnight Dune Artistry Palette
A great eyeshadow palette doesn’t have to cost you an arm and a leg. This highly-rated Morphe option, for example, offers a range of gorgeous neutrals in varying finishes for under $10.
Price upon publish date of this article: $9.80
Tom Ford Vanilla Sex Eau de Parfum
You can expect some serious compliments when you spritz on this Tom Ford perfume. The warm gourmand scent has notes of sandalwood that add depth to the vanilla-forward fragrance profile.
Price upon publish date of this article: $193
Slip Silk Pillowcase
Level up your beauty sleep with Slip’s 100 percent silk pillowcase. It’s gentler than materials like cotton, promising less hair breakage and skin creasing over time.
Price upon publish date of this article: $71.40
Sulwhasoo Gentle Cleansing Foam
A great face wash is a must for the steamy summer days on the horizon. Go with this editor-loved Sulwhasoo formula that gently removes makeup and leaves skin feeling supple, not stripped. Then shop more editor-recommended Sulwhasoo skin care products here.
Price upon publish date of this article: $30.40
Loops Beauty A Week on Loop Sheet Mask Set
This high-value set includes nine sheet masks that target skin concerns ranging from fine lines to acne to dullness. Grab it for over 20 percent off, and you’ll be set for plenty of ‘me time.’
Price upon publish date of this article: $45
Bio Ionic Long Barrel Curling Iron
ICYMI, beach waves are the new bombshell blowout. This Bio Ionic curling iron is an easy way to achieve the look with its 1.25-inch barrel — just add salt spray.
Price upon publish date of this article: $73
Makeup by Mario Moistureglow Plumping Lip Color
A tinted lip balm is a workhorse for easy breezy glam this time of year. Makeup by Mario’s Plumping Lip Color is the kind you can apply on-the-go for fuller-looking lips and a hit of lightweight hydration.
Price upon publish date of this article: $16.80
HigherDose Red Light Face Mask
Consider this your cue to get into red light therapy: Higherdose’s editor-approved LED face mask is 20 percent off right now. Use it nightly for brighter, bouncier skin.
Price upon publish date of this article: $278
Top Memorial Day Beauty Deals of 2025
- Amazon: Shop deals up to 35 percent off, ranging from TikTok-famous beauty staples to luxury lip glosses, foundations, and more.
- Sephora: Get up to 50 percent off select makeup, skin care, and more. No promo code needed.
- Ulta: Save up to 40 percent off bestselling makeup, hair tools, skin care, and more through May 26.
- Violet Grey: 15 percent off orders $250+, 20 percent off $500+, and 25 percent off $1,000+.
- Nordstrom: Enjoy up to 60 percent off of luxury beauty buys from brands like Tom Ford, Clinique, and Laura Mercier.
- Angela Caglia: Take 20 percent off sitewide from May 23 to May 26
- Anastasia Beverly Hills: 20 percent off sitewide with code GLOW20 through June 22. Excludes select items.
- BeautyStat: 30 percent off at Ulta from from May 23 through May 26.
- ColourPop: 25 percent off sitewide from through May 28 (no promo code needed); 30% off at Ulta on all blushes through May 26 including the bestselling cheek formulas: Liquid Blush, Blush Stix, Pressed Powder Blush & Instant Crush Lip & Cheek Balm.
- Eve Lom: BOGO on 100ml Rescue Mask + Moisture Mask through May 27.
- Farmacy: 20 percent off sitewide from from May 23 to May 27. Spend $75+ for a 4-piece skincare set ($33 value) and $95+ for the full set plus a canvas tote ($49 value).
- Flamingo Estate: 15 percent off bath & body products, including sets, from May 24 to May 26
- Herbivore: 25 percent off all orders $100+ from from May 25 to May 26 at herbivorebotanicals.com.
- Higherdose: 20 percent off sitewide from through May 26 with code MDW2025.
- Isla Beauty: 25 percent off sitewide with code Memorial25; free shipping on orders over $80.
- Mara: 20 percent off Sea Kale Sunscreen Sérum and a free gift with $40+ orders.
- Nette: 25 percent off at Sephora.
- Peace Out: 25 percent off sitewide from through May 26 (excludes select items).
- Pura: Up to 20 percent off sitewide from through May 26.
- Rodan + Fields: 20 percent off sitewide through May 27, and all new customers can receive 25 percent off their first order with code WELCOME25 through the end of May.
- Refy: 15 to 25 percent off sitewide from May 29 to June 5 for Refy World members, depending on membership level.
- Rituel de Fille: 20 percent off sitewide.
- Seen: 20 percent off orders under $100 and 25 percent off orders over $100 from through May 27; free shipping over $50.
- Slip: 25 percent off almost everything and up to 60 percent off select styles through May 28.
- Sol de Janeiro: Free beauty bag + minis ($59 value) with $100+ orders through May 26 at soldejaneiro.com.
- Sulwhasoo: 20 percent off select items through May 27.
- Summer Fridays: Free Mini Jet Lag Mask on orders over $75.
- Vacation: Up to 35 percent off sitewide from through May 26; free shipping over $45, free gift with $75+ orders, and a free White Hat with $100+ orders.
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Meet the Author
Claire Sullivan is a contributing writer for WWD, where she writes and edits beauty, fashion, and lifestyle stories. She has over eight years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She’s tested hundreds of products during her time as an editor, so she’s well-versed in selecting the products that make a meaningful difference in your skin and hair.
