Agreeably, sports are one of the most common sources of entertainment across many divides. Consider American football, for instance. According to Topend Sports, this sport has over 400 million fans worldwide. Others like cricket have over 2.5 billion.
These statistics show just how popular sports have become and how partnering with different clubs can help industries like casino advance.
Well, as much as the gambling industry has been using features like casino bonus offerings to reach a wide audience, the popularity of sports presents another lucrative opportunity. And if you want to learn about how this is possible, sticking around will help.
Reaching broader audiences
We have already hinted at how different sports like soccer enjoy a global following. As such, partnering with them can help casino companies position their brands correctly before millions of fans. This can be handy if you want to improve your brand recognition.
Just because 77% of marketing leaders agree branding is essential for growth, you’d want to invest in such efforts to get ahead of competitors. Plus, according to WiserNotify, the more recognisable a brand is, the more likely 50% of consumers will transact with it. A stronger brand recognition can increase sales and profits, even if your competitors are of equal quality.
This is what displaying your logos during sports events can do for your brand. On top of that, developers, especially in the slot genre, are turning to sports themes to improve their games’ storylines. This has made it possible to spin the reels to themes inspired by football, basketball, baseball, wrestling and even specific teams or athletes. Games like Football Glory and Basketball Star Deluxe are great examples.
For newbie sports fans exploring the casino world, such games can be convenient as they make everything feel more relatable, encouraging exploration.
The power of league partnerships
Partnering with reputable teams can be a great marketing strategy for casino companies. Imagine it this way: You want to acquire a new item but are unsure about choosing between two brands. Amid this confusion, a trusted friend recommends one of the two, stating they offer great experiences.
Delightfully, you will transact with the recommended brand just because you trust your friend. If you’re nodding your head in agreement, you are part of 88% who claim to trust word-of-mouth recommendations more than any other marketing strategy. Similarly, when an Ireland casino, for instance, collaborates with a renowned club, it sends a message of its reputability, which could result in improved brand trust.
Remember, with consumers becoming more aware, most want to only transact with trustworthy brands. Studies show that about 83% may never do business with companies they don’t trust. Days when customers would only expect products and services from brands are long gone; nowadays, they have more expectations, and trust is one of them.
Thankfully, these collaborations offer just that – improved customer trust. And beyond collaborating with popular teams, casinos have also been working with big-name athletes like Shaquille O’Neal.
Taking advantage of the popularity of sports betting
It’s almost impossible to talk about sports and casinos without mentioning sports betting. Especially after the US Supreme Court struck down the PASPA (the Professional and Amateur Sports Protection Act) in 2018, it opened the floodgates for casino platforms to attract new customers.
All they need to do is incorporate sports betting into their product portfolio. For casino players who love wagering on sports, this can make for a great experience. You won’t need to switch to a different platform to access sports betting experiences. Since finding a suitable betting site is already a hassle, taking this approach can really improve the customer experience, which may lead to significant organic growth.
Actually, according to studies, 72% of customers will tell at least six of their friends about such great experiences. SuperOffice CRM suggests that about 86% will be more likely to pay for great experiences. As such, you may want to take advantage of these statistics and add sports betting to your casino products to stay ahead of competitors.
And again, don’t forget that sports betting is already an established industry. According to Polaris Market Research, it has already surpassed the $70.23 billion mark and is on track to reach $178.68 billion within the next few years.
Therefore, incorporating experiences that cater to this population can be handy for brands seeking new audiences. The best part is that once they sign up on your platform, they may be encouraged to try your other products, which can improve engagement rates and, in turn, retention.
What is our final word?
There is no denying that the casino industry has significantly benefited from sports, with talk of sports-themed casino games, partnerships with popular leagues and athletes. Partnerships, for instance, can give the impression that your brand is trustworthy —a feature that most consumers often consider before making a transaction.
Beyond that, several casinos have been implementing sports betting experiences to cater to this already existing market. This can be a great way to improve the player experience, as they won’t need to switch to another platform to find wagering options.
To make the experience even tighter, other casino brands have added live betting features. With the casino industry becoming more competitive, we may see the relationship between it and sports evolve even further as brands seek to stay ahead of their competitors.
